Tourism Branding & Marketing Plan for Shaoxing, Zhejiang province

Project time: 2009-2011

Project leader:
Alastair M. Morrison

Keywords:
Destination marketing, Marketing plan,
International tourism

Main points of Marketing planning:

1. International Market Positioning and Branding--Shaoxing: Vintage China

2. Campaigns plan--25@100% Vintage Shaoxing Experiences

3. International marketing plan

4. Online marketing improvement, such as official website, social media etc

5. Cooperation relationship developing plan, including OTA, travel agency, tourism organization, tourism bureau etc

6. Human resources development and training program tom improve its service

7. Supportive products development plan